Social Media Management:

Beyoncé, according to New York Times, in 2013, rather than use the music industry's traditional promotional machinery, to release her album, decided to demonstrate the power of the Social Media to amplify news and to forge a direct connection to her audience. On Instagram, she posted the word, 'Surprise' to her 8 million followers, and later followed with the release of 14 songs and 17 videos for sale on iTunes. On the same day, 365000 copies were sold! THAT IS THE POWER OF THE SOCIAL MEDIA.

Nearly half of today’s world population uses the social media for one thing or the other. So, the social media is a platform with heavy traffic. Where there is traffic, there is market. Whatever you’re selling; product, service, event, personal branding, etc; taking advantage of this huge platform is common sense marketing wisdom.
What are the facts about the social media?

According to omnibus survey underwritten by University of Michigan, as of September 2014:

The results in this report are based on the 81% of American adults who use the internet. Other key findings:
  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.
What do the social media do for your business?

  • It increases brand awareness
  • It increases your sales
  • It takes you to where the market is, targets your audience directly and engages your clients
  • It increases your customer base
  • It brings traffic to your website
  • Communications and Feedbacks are immediate; follow up is easy
  • It decreases marketing cost
  • It gives a better search engine ranking
  • It is the future
Why do you need a social media management company for your business? 

  • To help manage updates and online comments in more efficient manner
  • To streamline and consolidate how you listen to, or participate in relevant conversations on various platforms such as Facebook, Twitter, Blogs, etc.
  • To help respond to private messages from customers
  • To help monitor peoples' perception about your business
  • To help simultaneously, deliver your outgoing messages on multiple social media outlets
  • To urgently deal with customer complaints
  • To drive with passion, the promotion of new brands, product launch, or events
  • To help direct people to your other marketing programs
  • To help you determine customer needs by reading in-between the lines of customer comments
  • To provide valuable content, which positions your organisation as professional, knowledgeable and reliable
  • Do regular social media analytics review to determine the best content to be posted, and what time of the day to post it
  • To engage with other thought leaders in your industry
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