Many a time, some organisations are at a loss why they need the services of a Social Media Management Agency. They feel that anyone can handle the responsibilities of having a social media presence, simply because they can post updates and respond to comments made. What many haven’t yet realised is that the social media is a marketplace. And for a marketplace, you must be careful what you say, how you say it, and when you say it. If you aren’t strategic in dealing with your social media content, you will get embarrassed on a platform that has become the world’s biggest media; far beyond the traditional media. Therefore, as it obtains in conventional marketing, a social media platform must take into cognizance all the evolutionary trends and dynamism of broad base marketing.
To handle an organisation’s social media platform, there is the need for a people who understand how the market works, how it spontaneously changes due to behaviours, events, happenings and uncertainties; and how to adapt immediately to these scenarios and respond effectively in order to enhance profitability while at the same time posing a positive perception.
A social media management agency will help your organisation to achieve the following:
1. Design a Social Media Strategy that is suited to your industry: if you run a plumbing company, it is useless having a social media strategy that is linked to healthcare. If you do that, you’ll be sending a wrong message. Many organisations, because of their ignorance of social media strategies, design plans that have no relationship with what they represent. To design the right tactics, you need those who understand how it works. Because the social media is dynamic, you need people that can think creatively, laterally, and out of the box.
2. Advice on effective Content Curation: I have often heard that content is everything; I strongly believe it. No matter how aggressive you are, and how much you spend in your social media marketing, if your content is worthless, you will end up irritating people. A worthless content is one that cannot engage people, especially its target audience. There is no specific rule for creating a valuable content. You just have to study the trend to know what your audience wants at any specific point in time. When you identify their need at any given time, take advantage of it. With that, your followership will grow. A Social Media Management Agency will help you identify a worthy content.
3. Consistency in updates: many organisations especially small and medium scale enterprises are inconsistent with their social media updates. Some only update their profiles a couple of times a month, and for others, it is less. Because of the cost of hiring a social media team, many of these organisations cannot compete with the huge firms within their industry. Using a social media agency is the best bet for small and medium scale organisations because it is cheaper. For the same reason of being cheap, some big organisations go for social media agencies rather than have their own team.
4. Maintaining a brand message: a social media management agency understands the voice of your brand because that is what you’ve communicated to her. She speaks with that voice boldly and continuously, without changing it. And in doing that, your audience and potential audience recognize you when you speak. But if employees are given the responsibility of managing an organisation’s social media platform, everyone may have his or her own version of what the brand message is. This obviously will lead to confusion.
5. Easy to control: a social media agency usually assigns an account manager to deal with the affairs of a specific client. The account manager becomes the contact person between the agency and the client. It is easy to discuss issues of concern and come up with workable solutions. In addition, the account manager, round the clock, manages the updates, feedbacks and responses on the platform.
6. Search Engine Optimisation or Ranking: many organisations, especially the small and medium scale enterprises don’t understand what search engine ranking is about. To explain briefly, search engine ranking is about search engines such as Google increasing your rating so that people can easily find your website when they search for it on their platform. For organisations with good social media presence, the ranking of their websites is higher because the more people click your link on the social media to access your site; the more Google rewards you with a good rating. To increase your ranking, more people need to visit your website. Where else can you find a huge crowd that can visit your site beyond the social media?
7. Social Media Analytics: the number and social grading of people who see your social media messages, like it, share it, click your link, etc are updated by various social media companies such as Facebook, Twitter, or LinkedIn. It is called social media analytics. With social media analytics, you are able to study and use in decision making or re-strategising your social media policies. A good social media management agency helps you gain insight into social media analytics, and advises you on the best option to follow.
In conclusion, I would say that in spite of your intellectual arguments against the social media, the big organisations you look up to are already there. If they saw nothing good there, they wouldn’t be there. No large corporate organisation would waste its time and resources on platforms that generate no return on investment. The social media generates a huge return on investment. Why not design and adopt a social media policy and incorporate it into your overall organizational strategy, and see how far it will take you.
With the social media, there is massive brand recognition, improvement in brand loyalty and customer insight. There are also opportunities for the conversion of potential customers, enhanced perception and immediate communication. To top it all, it is far cheaper than traditional marketing.
To handle an organisation’s social media platform, there is the need for a people who understand how the market works, how it spontaneously changes due to behaviours, events, happenings and uncertainties; and how to adapt immediately to these scenarios and respond effectively in order to enhance profitability while at the same time posing a positive perception.
A social media management agency will help your organisation to achieve the following:
1. Design a Social Media Strategy that is suited to your industry: if you run a plumbing company, it is useless having a social media strategy that is linked to healthcare. If you do that, you’ll be sending a wrong message. Many organisations, because of their ignorance of social media strategies, design plans that have no relationship with what they represent. To design the right tactics, you need those who understand how it works. Because the social media is dynamic, you need people that can think creatively, laterally, and out of the box.
2. Advice on effective Content Curation: I have often heard that content is everything; I strongly believe it. No matter how aggressive you are, and how much you spend in your social media marketing, if your content is worthless, you will end up irritating people. A worthless content is one that cannot engage people, especially its target audience. There is no specific rule for creating a valuable content. You just have to study the trend to know what your audience wants at any specific point in time. When you identify their need at any given time, take advantage of it. With that, your followership will grow. A Social Media Management Agency will help you identify a worthy content.
3. Consistency in updates: many organisations especially small and medium scale enterprises are inconsistent with their social media updates. Some only update their profiles a couple of times a month, and for others, it is less. Because of the cost of hiring a social media team, many of these organisations cannot compete with the huge firms within their industry. Using a social media agency is the best bet for small and medium scale organisations because it is cheaper. For the same reason of being cheap, some big organisations go for social media agencies rather than have their own team.
4. Maintaining a brand message: a social media management agency understands the voice of your brand because that is what you’ve communicated to her. She speaks with that voice boldly and continuously, without changing it. And in doing that, your audience and potential audience recognize you when you speak. But if employees are given the responsibility of managing an organisation’s social media platform, everyone may have his or her own version of what the brand message is. This obviously will lead to confusion.
5. Easy to control: a social media agency usually assigns an account manager to deal with the affairs of a specific client. The account manager becomes the contact person between the agency and the client. It is easy to discuss issues of concern and come up with workable solutions. In addition, the account manager, round the clock, manages the updates, feedbacks and responses on the platform.
6. Search Engine Optimisation or Ranking: many organisations, especially the small and medium scale enterprises don’t understand what search engine ranking is about. To explain briefly, search engine ranking is about search engines such as Google increasing your rating so that people can easily find your website when they search for it on their platform. For organisations with good social media presence, the ranking of their websites is higher because the more people click your link on the social media to access your site; the more Google rewards you with a good rating. To increase your ranking, more people need to visit your website. Where else can you find a huge crowd that can visit your site beyond the social media?
7. Social Media Analytics: the number and social grading of people who see your social media messages, like it, share it, click your link, etc are updated by various social media companies such as Facebook, Twitter, or LinkedIn. It is called social media analytics. With social media analytics, you are able to study and use in decision making or re-strategising your social media policies. A good social media management agency helps you gain insight into social media analytics, and advises you on the best option to follow.
In conclusion, I would say that in spite of your intellectual arguments against the social media, the big organisations you look up to are already there. If they saw nothing good there, they wouldn’t be there. No large corporate organisation would waste its time and resources on platforms that generate no return on investment. The social media generates a huge return on investment. Why not design and adopt a social media policy and incorporate it into your overall organizational strategy, and see how far it will take you.
With the social media, there is massive brand recognition, improvement in brand loyalty and customer insight. There are also opportunities for the conversion of potential customers, enhanced perception and immediate communication. To top it all, it is far cheaper than traditional marketing.
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