Content Marketing:

What is content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Why Content Marketing?
  • It attracts and retains your customers
  • It gives you a positive customer perception since you do not appear to be selling
  • It creates engaging and entertaining, but valuable content for current and potential customers, as well as non-customers
  • It is evolutionary; never boring – always changing
  • Content marketing strategy must come before social media strategy
  • Search engines reward businesses that publish quality, consistent content
  • Content is key to driving inbound traffic and leads
  • It drives people back to your website where they find other valuable content to read, watch or share
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Types of Content
  • Infographics
  • Gifographics ; animated Infographics
  • Memes
  • Videos
  • Podcasts
  • Guides
  • Book reviews
  • Product reviews
  • Opinion posts or Rants
  • How-to
  • Lists
  • Link pages
  • EBooks
  • Case Study
  • Interviews
  • Research and Original data
  • White papers
  • Webinars
  • Blog posts
  • Brochures
  • Cartoons
  • Newsletters
  • Event information
  • FAQs
  • Flyers
  • Slide shares
  • Quotes and inspirational messages
  • Testimonials